Analysis of the Pepsis and Bacardi Limons Advertisement Free Essay Example, 1250 words

The separation of the man at the bar from the rest of the party goers who are reflected in the mirror also heightens this experience, as if the man is alone at one end and is dreaming of the events occurring in another dimension, i.e, beyond the glass. One significant detail is the bunch of lemons that are reflected below the bar, adding the only splash of bright yellow color in the room, a color reflected on the Bacardi limon bottle, adding to and amplifying its message of freshness and magic. The tone of the first advertisement is one that is centered about fun and outdoor happiness. It is the simple enjoyment of a natural, daytime, outdoor setting, with drinks, good food and games to add joy to the occasion. The advertisement conjures up the tone of a homely, healthy barbeque outing. The second advertisement is in an indoor, night time setting and the tone of the advertisement is sensual. It projects an atmosphere of glamour and sexual liberation, a party that is akin to some other-worldly experience, with sexy women and dim, subdued lighting. We will write a custom essay sample on Analysis of the Pepsis and Bacardi Limons Advertisement or any topic specifically for you Only $17.96 $11.86/pageorder now The reflection of one glamorous woman within the frame of the man’s glass is a masterful touch. The background of the first advertisement is a park, the lawns are green and cars can be seen, parked in the background. The clear sky shows that it’s early in the evening and there are lots of lush green trees, providing ample shade for the cars parked under them. The background in the second advertisement is the large hall/room where the party is taking place, the scene of which is reflected in the mirror. It shows a large number of glamorous men and women, dressed stylishly and conversing as they hold drinks in their hands. Both the advertisements have made excellent use of copy to convey a message about the products advertised. For instance in the first advertisement, the tree in the foreground advertises the product within a heart shaped carving which reads â€Å"Pepsi and BBQ†, implying the mutual love between the two, and suggesting that couples in love would enjoy Pepsi in a special way. The ball shaped Pepsi icon floats in the air near one corner of the advertisement and reads â€Å"It’s the Cola†. These words imply that it’s the drink that adds joy and cheer to the picnic occasion and characterizes it as a universal drink suitable for fun occasions. The second advertisement relies on three simple, alliterating M words – Mischievous, Mixable, Magical. Each of these words symbolize the quality of the product which is reiterated in the ad.

The Tattoo Process and Significance Of Tattoos Essay

Significance of Tattoos In the past, tattoos were commonly thought of as trashy or bad. One would often relate them to bikers, rock and heavy metal stars, pirates, or gangsters. That has considerably changed over the years. According to Swan, In 2003 approximately 40 million Americans reported to have at least one tattoo. Todays culture is still fascinated with tattooing. In the 1990s, tattoos were the sixth fastest growing retail behind the Internet, paging services, computer and cell phone services. 28% of adult’s ages 30-39 were tattooed and that number rose to 36 percent in the 25-29 age group. 31% of the gay, lesbian and bisexual population, regardless of age, was inked as well. Tattoos are significant because they†¦show more content†¦The first coil machine was invented by Thomas Riley in London, 1891 using a single coil. The first twin coil machine, the predecessor of the modern configuration, was invented by Alfred Charles, in 1899.The birthplace of the American style tattoo was Chat ham Square in New York City. Tattooing had little respect in American culture. Design boom. (2007). A Brief History of Tattoos. Retrieved January 14, 2008, from http://www.designboom.com/history/tattoo_history.html In the late 1960s, the attitude towards tattooing changed. Much credit can be given to Lyle Tuttle. He is charming and interesting and knows how to use the media. He tattooed celebrities, mostly women. Magazines and television went to Lyle to get information about this ancient art form. Lyle Tuttle (born 1931) is a well-known American tattoo artist and historian of the medium, who has been tattooing since 1949. He was featured on the cover of Rolling Stone magazine, after having tattooed Janis Joplin and several other notable musicians and celebrities of the time. Lyle Tuttle. (2007, June 23). In Wikipedia, The Free Encyclopedia. Retrieved January 14, 2008, from http://en.wikipedia.org/w/index.php?title=Lyle_Tuttleoldid=140156691 When deciding what type of tattoo to get, a person may want to go into the shop and look around first to make sure that it is clean and safe. Make sure that they use sterilized equipment. Then one can look at his or her â€Å"flash† tattoos. These areShow MoreRelatedVce Language Analysis Essay1276 Words   |  6 PagesTattoos have recently become increasingly popular in youth, due to the hidden meanings and symbolism that they are endowed with. Helen Day’s opinionative blog entry, The Power of Ink, asserts that the significance of tattoos have diminished due to the fashionable aesthetics that tattoos project. A highly casual, yet acknowledging tone characterises her blog entry, which is predominantly catered to young Australian readers who are interested in receiving a tattoo. Accompanying her blog entry is aRead MoreExpository Essay - Ancient Egyptians1575 Words   |  7 PagesAncient Egyptian Tattoos Brooke Campbell COM/150 June 27, 2010 Bill Wilke Egyptians are highly known for their glorious pyramids, powerful pharaohs, and endless amounts of gold and jewels. When we think of Egyptians we also think of tombs, curses, and cats being a source of protection. However, it is not known to many that they have not only defined the art, but also the meaning behind tattooing. Tattoos are the one thing still captured on the bodies of mummies, in which were discovered fromRead MoreTo Tattoo or Not To Tattoo Essay566 Words   |  3 Pagessomething I am sure you will all agree is of crucial significance for all of us. Does it not sound quite splendid to have a tattoo on some part of our bodies to display for the admiration of all who see it ? Obviously tattoos are a fashion of our generation which none of us hesitates to drill their bodies for. Not only can a tattoo decorate our flesh,but it can give us a little splash of the celebrity life- for do not all celebrities have tattoos from head to foot? Gone are the days when criminalsRead MoreTattooed: The Sociogenesis of Body Art by Michael Atkinson965 Words   |  4 Pagesover time (Atkinson, 2003: 13). Atkinson outlines his response with the work of Norbert Elias , who is best known for the â€Å"civilizing process† and a hypothesis figurational social science. He gathered information from 27 tattoo artists and 65 tattoo enthusiasts from Toronto and Calgary in a method he called ethnosociology for participant perceptions on tattoos. A figuration is characterized as an accumulation of social performers bound together by chains or networks of interdependency and is aRead MoreTattoos and Society Essay1436 Words   |  6 Pagespresent themselves to the world. Tattoos have been predominantly linked with a rebellious attitude and pictured on out of control stereotypes such as rock starts, bikers, sailors, and disobedient teenagers who want nothing more than to hack off their parents. With a new coming of age generation and a step into a more lenient and liberal society these types of patrons still participate in body art but so do doctors, lawyers, or just the run of the mill h ouse mom. Tattoos signify religious beliefs, culturalRead MoreA Contrast In Ink: A Comparison of Different Tattoo Selection Methods1221 Words   |  5 PagesThe decision to get a tattoo is personal and different for everyone. Tattoos are generally permanent additions to the body. Rushing into a design typically ends in regret. Taking a considerable amount of time to find the perfect design and the positioning on ones’ body may not be a bad idea. Unfortunately, there are far more tattoos that are spur-of-the-moment rather than thoroughly considered, meaningful, or commemorative tattoos. In Beth Janes’s article, â€Å"Why I Rue My Tattoo,† and Stephanie Dolgoff’sRead MoreMy Lifetime Intrigue With Tattoos Essay2074 Words   |  9 PagesIntroduction My lifetime intrigue with tattoos has led me to research the history and culture surrounding tattooing. I have already collected several pieces, both small and large, on my body and am endlessly curious about the culture of body modification. The objective of my research is to discover the ancient history of body art, the social and cultural significances and stigmas of tattoos, as well as to discover the process of getting a custom tattoo. After defining my objectives and doingRead MoreBody Art and Ornamentation Essays1569 Words   |  7 Pagesculture in which people do not, or did not paint, pierce, tattoo, reshape, or simply adorn their bodies (Schildkrout, 2001). Throughout history, body art and ornamentation has become a worldwide phenomenon and has played a key role in our lives, yet there is a social stigma which we cannot seem to rid ourselves of. It is most commonly misunderstood and misinterpreted which can be attributed to the fact that the symbolism and significance of the body art and/or ornamentation doesn’t always translateRead MoreCultural Tattoos Essay1539 Words   |  7 PagesTattoos and Their Cultural Relevance For as long as there have been people, there have been methods of distinction amongst them. Throughout the years we have discovered ways in which to express our beliefs, our ideals, and our passions. Tattooing has been one of forefront methods in expressing our humanity, or in certain cases, our lack there of. For so many, they have taken on many different representations, each with an equal level of significance. The importance found in the symbolism of tattoosRead MoreEssay about The Cultural Art of Body Art1084 Words   |  5 Pagesdefining individual identity and cultural difference, is not only a highly elaborated preoccupation in many cultures; it is also the subject of wide-ranging and evolving scholarly discourse in the humanities and social sciences† (Schildkrout, 2004). The process of ornamentation and body art is usually a painful experience, but it is a way to signify a person’s self-discovery and their place in society. In this paper, I will explore the d ifferent aspects of body art and ornamentation in two different cultures;

E-Business and E-Commerce Free Essays

INTRODUCTION E-Business is important in future perspectives considering that the amount of trade conducted electronically have grown extraordinarily since the spread of the Internet. E-bussiness uses the internet and other networks as well as a variety of Internet technologies to support e-commerce and business processes. It includes e-commerce, which is the buying and selling of products or services over the Internet. We will write a custom essay sample on E-Business and E-Commerce or any similar topic only for you Order Now The Internet and related technologies have changed the way businesses are operated and people work. I. E-BUSINESS A. What is it Many businesses today are using Internet technologies to conduct business processes over the Internet. E-business can be defined as the use of the Internet and other networks, as well as Internet technologies to work and facilitate business processes, electronic commerce and enterprise collaboration within a company and with its customers, suppliers and business partners. Generally, any online exchange of information, money, resources and services is a part of e-business. B. E-business infrastructure E-business infrastructure made up of a variety of components. It includes hardware, softwares, support services, human capital and telecommunication networks. Examples of hardware are computers, servers and routers. Human capital, such as information system specialists and programmers, is important to operate e-business processes. In addition, many companies use networks such as intranet that is a private network inside a company for managers and employees, and extranet, which links a company with its customers, suppliers and business partners outside the company. Other companies use a virtual private network (VPN) which provides a private line through the internet. It uses the public Internet backbone as a channel for private data communication (3:20). Thus, a VPN allows remote offices, business partners and customers to use the Internet, rather than expensive private lines, to reach company networks by using tunneling software. This software encrypts data and then sends the data to their destination. II. E-COMMERCE A. What is it E-commerce is the buying, selling, marketing and servicing of products, services and information over the Internet and other networks. Many businesses use the Internet, intranet and extranet to support the commercial processes including advertising, sales, customer support and Internet security. Most advertisements on the Web are in the form of sending e-mails and banner ads, which is in shape of a long horizontal rectangle on the top of the Web page (3:10). These advertisements could attract a huge number of visitors to the advertised Web site. E-commerce website must help customers to welcome and serve them personally and efficiently in order to increase customer loyalty. B. E-commerce advantages and disadvantages E commerce has several advantages. For sellers, e-commerce is an effective way to reduce costs and enlarge their markets. They cut additional labor cost and they do not need to print and distribute mail order catalogs. In addition, e -commerce allows customers to compare prices at different websites. Then, they make purchases at their homes at any time. E-commerce websites offer variety of products for example electronic books, music files and computer softwares. However, e-commerce has some disadvantages. Consumers are not willing to buy some products over the Internet because of security and quality concerns. Online furniture businesses, for example, have failed because customers want to test the comfort of an expensive item such as sofa before they purchase it (1:1). How to cite E-Business and E-Commerce, Essay examples